Rupert Street was named after Prince Rupert of the Rhine, a nephew of Charles I. The northern end joins Brewer Street opposite Walkers Court and the street runs south crossing Shaftesbury Avenue until it joins Coventry Street at its southern end.

Running roughly parallel to Rupert Street (mentioned above) is Great Windmill Street. The name derives from a windmill which once stood on the site until it was demolished in the 1690s. The development of this street was supervised and directed by Sir Christopher Wren and by 1682 both sides of the street were completed.

Since that time a number of the original buildings have been demolished and new ones built.